1987-1989United States

Pop Rap

Also known as pop hip-hop, pop hop, hip pop, melodic hip-hop, melodic rap

A mainstream-facing rap style built on hooks, polish, and easy momentum rather than abrasion.

Pop Rap music guide

Origins and context

Documented accounts place pop rap’s emergence in the late 1980s U.S. hip-hop crossover market, when rap records were increasingly built around pop-song hooks and mainstream-friendly production.

United States

How to listen

History

Pop rap took shape in the late 1980s as hip-hop artists started reaching beyond street-level scenes and toward the mainstream, pairing rap verses with polished hooks and familiar song structures. AllMusic places its early rise in that period and points to crossover work by artists such as Run-D.M.C., L.L. Cool J, the Beastie Boys, Tone Loc, Young MC, and DJ Jazzy Jeff & the Fresh Prince; the style then surged in the early 1990s with MC Hammer and Vanilla Ice, and later broadened through acts that folded in R&B, dance, and soul.

Notable artists

Pop Rap
  • DJDJ Jazzy Jeff & the Fresh Prince
  • LCL.L. Cool J
  • MHMC Hammer
  • VIVanilla Ice
  • DDrake
  • CBCardi B
  • PMPost Malone

Essential listening

  1. 1

    I Like It

    Cardi B, Bad Bunny, J Balvin

  2. 2

    Hotline Bling

    Drake

  3. 3

    Circles

    Post Malone

Sources and further reading