1970-1973United States

New School Hip Hop

Also known as new school rap

A contemporary catch-all label for modern, internet-era rap rather than a strictly defined historical subgenre.

New School Hip Hop music guide

Origins and context

The label grows out of hip-hop’s U.S. origins and is used later to distinguish newer, more digitally produced rap from earlier styles.

United States

How to listen

Start here

  • Kanye West - Stronger
  • Drake - One Dance
  • Nicki Minaj - Starships

History

Hip-hop itself is widely documented as emerging in the Bronx in the early 1970s, with DJs such as Kool Herc helping set the template for the culture at a block party in 1973. From there, the music evolved through the late 1970s and 1980s into a broad commercial genre built on rapping, sampling, scratching, and drum-machine production. “New School Hip Hop” is best understood as a later descriptive tag for rap made in that digital era, especially the 2000s and beyond, when artists like Kanye West, Drake, and Nicki Minaj helped normalize pop-crossing, melody-forward rap on a global scale.

Notable artists

New School Hip Hop
  • KWKanye West
  • DDrake
  • NMNicki Minaj

Essential listening

  1. 1

    One Dance

    Drake

  2. 2

    Kanye West

    Kanye West

  3. 4

    Nicki Minaj

    Nicki Minaj

Sources and further reading